Plus than 2,4 thousand exhibitors, 386 thousand assistants from 181 countries, made the Salone del Mobile Milano an unmissable worldwide event for our brand as the ideal platform for design, creativity, technology and innovation for the home.
Milan is a globally city selected by Italian and foreign designers for its dynamic, modern, innovative and potential qualities. Recently it has been bestowed with the title of the “Best City in Italy” due to the high levels of quality achieved in 2018. Its dedication to promote culture, participate in the exchange of ideas, and to address current events have resulted in a radical change in just a few years.
This achievement is the result of a community and institutional involvement, a dialogue fostered by the Salone Internazionale del Mobile since 1961, which has allowed an event to create and support its territorial identity as a hub of quality, business and culture. This has arisen particularly in the most symbolic sectors of Milan: Brera, La Scala and the Trienal, through a collective effort to promote beauty, to build and nurture a bright future with products capable of meeting the needs of contemporary society, and to accommodate a changing market and individual client needs.
During the second week of April, the 58th edition of Isaloni took place between the 9 and 14th, which after 6 days of exhibition and an attendance of more than 386 thousand visitors belonging to 181 countries. Milan was able to showcase its qualities of a global city, inclusivity, creativity in the production of furniture combined with entrepreneurial culture, the exemplary Italian skill and the capacity to work as a recipe for sustainable excellence, ingenuity, vision and innovation.
More than 2400 exhibitioners from 43 countries and 550 designers were the protagonists of the ingenuity of this edition, where intelligence as a principle of creativity, talent and a brilliant ability to create and think, were developed by the brands and perfected by the designers who collaborate with them and personify the essence of the Salone as a design center of the world.
The cultural facet of the Milan Design Week is also leading the vanguard with parallel events throughout the city which complement the Salone del Mobile, adding to the International Exposition of Furnishing Accessories alongside numerous options to live the experience of design. This is exemplified by the Biennial Salon of Ilumination Euroluce which in its 30th edition it is synonymous with experimentation, cutting edge technology, sustainability and aesthetic investigation to bring to light the concepts of integrated and intelligent light design at the project’s service.
The fair’s pavilions showcased new ideas such as Workplace 3.0, a new form of exhibition which describes the evolution of the work environment with hybrid open spaces and its integration with other activities. The S. Project attempts to decipher and reflect about new strategies of product and interior design, alongside the Salone Satellite which had its 22nd edition for the integration of multi-sectored disciplines and languages within the scope of contemporary culture. This focuses on nourishment as an object of design, due to its evolution based on creativity and human needs that require planification and careful analysis in industrial and artisanal processes, be it traditional or not.
For Design Group Latin America, it is an unmissable event for its value for the interior design industry. It has become imperative to this event year after year to strengthen and create commercial alliances with the best manufacturers. To hunt for the newest tendencies, styles and novelties to widen the scope of the brand which relies on more than 300 factories for its exclusive alliance network. To connect with creators and emerging designers and discover their new collections. To experiment with the new cutting edge technology in materials, and the manufacturing of thousands of products that are exhbitied for the first time, even before their market launch.