THE IMPACT OF TECHNOLOGY IN THE FUTURE OF THE GLOBAL REAL ESTATE MARKET

 
The Director of DGLA, Michele Casarin, participated as a panelist in “The Specialized Seminary Regarding Real-Estate Development” commenting on the expanding role of technology in this sector.
In November 7th the international convention known as “The Special Seminary Regarding Real-Estate Development” took place in the facilities of Hotel Atton San Isidro in Lima. Counting on the participation of noted professionals such as Architects, Lawyers, Managers, Investors, Real-Estate Agents, Economists, Engineers, Administrators and CEOs of prestigious companies; as speakers and panelists invited to share their ideas and experience in a variety of real-estate related topics.
Included in the panel of experts that moderated the seminar, the Director of Design Group Latinamerica (DGLA) Michele Casarin, expressed his opinion on the 3 key factors that define the future of the real-estate market: personalization, immediacy and effective transmission of information; referring to the current usage of technology. “On this basis, Design Group Latinamerica has implemented from the design phase until the final installation all the available technological advancements available in order to achieve the highest level of personalization and improve the user experience” states Casarin.
For the Director of DGLA, the Millenial generation represents the primary consumers of the future thus it is necessary to understand their behavioral patterns, seeing as they wish to imprint their individual touch in each project and showcase their characteristic freedom of choice. It is here where technology plays an important role in the commercialization as well as the construction phase, in response to the logistical complexity that attempts to offer a personalized product to each user.
In Casarin’s point of view, millennials aren’t accustomed to waiting 1 or 2 years for a project seeing as they enjoy the gratification in purchasing something with the click of a button through trading applications, which employ payment methods that prioritize ease of usage and immediacy. It is a generation that utilizes the internet for everything; in social media they create communities to search, buy and evaluate options while simultaneously sharing their recommendations in a fully digital medium which represents the ideal platform for the exchange of information.
In a globalized market, this factor is key in the acquisition or exchange of properties as well as in the conditioning of the property utilizing supplies and equipment originating from a wide array of locations, all with a minimal effort coming from the consumer. Additionally, Michele Casarin considers that bigdata, property ratings, the transfer of money sustained by cryptocurrencies, the safe transfer of property through the usage of tokens and intelligent contracts alongside blockchain technology; opens the possibility for the appearance of a digital market for property exchanges with new rules and possibilities for more efficient, safe and immediate results, free of intermediaries.
In the face of an imminent paradigm shift, Design Group Latinamerica maintains itself in the vanguard thanks to the investment in software and equipment along with a continuous improvement in its administrative systems in order to adapt to the demands of the market. Betting in the utilization of technologies such as virtual and augmented reality to facilitate communication with their clients, allowing them to appraise each detail of the proposal in a hyper-realistic format. This provides the possibility to evaluate the harmony between materials, finishings and furniture in real-time with the ability to make the necessary adjustments for the personalization of each space to the proprietor’s tastes.